Japan

Lindt Café concept boosts growth in the retail trade

Consumers in Japan are becoming huge fans of the Lindt brand, and the Lindt Boutiques and Cafés attract large numbers of visitors. Here they are able to get expert advice from our Lindt Chocolate Advisors and choose their favorites from a very diverse product range. In this unique environment, consumers are able to experience our brand first hand – especially in the Lindt Cafés, where they can enjoy chocolate specialties on the spot.

“In Japan we have shown that we can successfully build up a new market with our Global Retail concept.”

Derek Tanner assumed responsibility for Global Retail in 2009 and is also in charge of the rapidly expanding Japanese subsidiary.

“I've been lucky enough to be involved in our Group's Japanese expansion from its beginnings in 2010. We are proud to now be running 15 Lindt Chocolate Cafés across all of Japan. They are located in busy shopping districts and are very popular with our steadily growing customer base.”

Bertrand de Streel was appointed country manager of the newly established Japanese subsidiary in 2010, assuming responsibility for all Lindt Boutiques and Cafés.

Lindt CaféS are located at popular shopping and tourist destinations and attract large numbers of visitors.

Lindt Café TokYo At the famous Shibuya crossing in Tokyo up to 15,000 people cross the street at the same time during peak periods. The Lindt Café has four levels and its prominent position makes it a landmark for millions of passers-by.

Yoshifumi Nagashima, Lindt Chocolate Advisor

Lindt Chocolate Café, Tokyo, Japan

“Our Chocolate Café is at a top location here in Tokyo and attracts many visitors. I'm passionate about my job and love helping consumers find the perfect product for them.”

SUMPTUOUS CHOCOLATE CREATIONS

The international know-how of our Master Chocolatiers is also channeled into the products we create for our Cafés.

LINDT SHOP YOKOHAMA

A new Lindt Shop was opened in Yokohama's shopping district in 2015, making a total of 15 shops in Japan.

Asuka Namiki, Master Chocolatier

Lindt Chocolat Café, Tokyo, Japan

“LINDOR truffles are very popular here in Japan. In 2015, we handed out around one million for customers to sample.”