GERMANY & SWITZERLAND
Growth in a saturated chocolate market
To ensure our premium products are presented in an optimal fashion, Lindt & Sprüngli follows a selective distribution strategy. In recent years it has therefore opened its own shops in popular tourist destinations in Germany, such as Dresden, Heidelberg, and Munich. The same strategy applies to Switzerland, where Lindt Boutiques opened in popular tourist spots such as the Jungfraujoch, Zermatt, and the Swiss Museum of Transport in Lucerne. Lindt Boutiques are often the first point of contact with the Lindt brand for foreign tourists, with a high purchase disposition when on holiday. They have the chance to experience the brand first-hand in a unique atmosphere, leaving them with a lasting positive impression that stays in their memory once they return home.
“Our Lindt Global Retail concept has allowed us to generate additional growth in a saturated chocolate market.”
dr Adalbert Lechner has been with Lindt & Sprüngli since 1993, assuming responsibility for Germany in 1997 and our Austrian subsidiary in 2001. He has been a member of our Extended Group Management since 2011.
“Our Lindt Boutiques at top tourist destinations in Switzerland are the best ambassadors for the fine art of Swiss chocolate making. They are points of contact with our brand and project the excellent reputation of our chocolate far beyond national borders.”
Kamillo Kitzmante joined Lindt & Sprüngli in 1994 and has been in charge of the Swiss subsidiary since 1995. He has been a member of our Extended Group Management since 2011 and took on responsibility for Duty Free in 2012.
HEIDELBERG is well known for its picturesque historic center and castle ruins, as well as being home to Germany's oldest university. The town is a magnet for tourists and every year attracts large numbers of visitors and academics from across the globe.
Zermatt is one of Switzerland's best-known resorts and popular with tourists. Located at the foot of the Matterhorn, it has had a Lindt Chocolate Boutique since 2015.
Jungfraujoch
The world's highest Lindt Chocolate Shop is located on the Jungfraujoch, which attracts around one million tourists every year.
MELTED CHOCOLATE
At the Lindt Chocolate Bar the warm chocolate flows straight into a cup, where its fresh taste is heavenly.
Lindt Chocolate Bar
At the Lindt Chocolate Bar consumers are spoiled with sumptuous chocolate drinks. The lavish creations provide irresistible moments of pleasure.
UNIQUE SHOPPING EXPERIENCE
Our staff are carefully selected professionals who do all they can to provide a unique shopping experience for our consumers.
lindt master chocolatiers
Lindt Master Chocolatiers showcase their skills in the Lindt shop, winning the attention and admiration of visitors.
Ute Dondorf, responsible for Lindt Shops in Germany,
seen here in the LINDT chocolate Boutique in Heidelberg, Germany
“Working as part of a highly motivated team, we ensure that our customers can enjoy the unique Lindt shop experience right across Germany and leave us with a 'chocolate smile' on their faces.”
BAHNHOFSTRASSE Zermatt
The Lindt Shop is located right on the popular main shopping street running through the town. A Master Chocolatier greets visitors at the entrance with a melt-in-the-mouth LINDOR truffle.
Michel Maurer, responsible for Lindt Shops in Switzerland pictured here with his team in the Lindt Chocolate Shop in Zermatt, Switzerland
“With our Lindt chocolate shops, we have a strong presence at popular tourist destinations such as the Jungfraujoch or Zermatt. Every day our shop staff welcome many visitors from all over the world.”
MATTERHORN AND SWISS CROSS
In Switzerland, Lindt offers a special range with iconic designs such as the Swiss cross, the Matterhorn, or Swiss alpine horn players: the perfect souvenir to take back home.
CHOCOLATE 11,332 FEET ABOVE SEA LEVEL
Our brand ambassador Roger Federer was guest of honor at the opening of Lindt Swiss Chocolate Heaven on the Jungfraujoch and is seen here enjoying LINDOR truffles 11,332 feet above sea level.
MULTIMEDIA WORLD
The chocolate shop on the Jungfraujoch and the Master Chocolatiers Experience next door provide multimedia insights into the secrets of chocolate making.
