CANADA
Lindt Shops strengthen brand presence at food retailers
The combination of sales through Lindt's own channels and via regular retail partners has to benefit both parties. Lindt Canada focuses exclusively on improving the brand's consumer loyalty and market presence. This has been achieved through the network of Lindt Shops, in conjunction with targeted sponsoring activities and bespoke promotional campaigns with selected retail partners. Lindt Shops offer a unique brand experience, while at the same time retail partners benefit from the strength of the Lindt brand. Jean Coutu, Loblaws, and London Drugs are prime examples of this. Demand for Lindt products is rising, market shares are growing, and the presence of Lindt products at retail partners has significantly improved.
“The 30 or so Lindt Shops in Canada have considerably strengthened our brand image and make an important contribution to our leading market position. Effective teamwork between our own retail shops and sales through our retail partners is a central strategic component aimed at maximizing our brand presence.”
Rudi Blatter was appointed CEO of the newly established Canadian subsidiary in 1995. He has worked tirelessly to successfully establish the Canadian business as an important pillar of North American chocolate market.
McArthur Glen Designer Outlet, Vancouver Airport Lindt Shops are a magnet for visitors. Thanks to their popularity, Lindt now has an excellent reputation among the operators of big shopping malls and is a highly sought-after partner. This status was confirmed in 2015, with the opening of the first McArthur Glen outlet outside Europe, which also hosts a Lindt shop.
PRESENCE OPTIMIZED AMOUNG RETAIL PARTNERS The success and the stylish design of our own Lindt Shops inspired our retail partner Jean Coutu in Montreal to produce an eye-catching display of Lindt products, helping to boost sales.
Don Mills, Toronto The flagship store in Toronto offers the discerning consumer a unique shopping experience in this up-market shopping mall.
Team spirit
In recent years we have invested heavily in expanding our network of retail stores and recruited many new employees. With their expertise, each one makes an important contribution to our overall success.
Hanna BESPOIASKO, Lindt Chocolate Advisor
Lindt Chocolate Boutique, Montreal Eaton Centre, Montreal, Canada
“Every day I still get a kick out of making customers smile when I welcome them with a melt-in-the-mouth LINDOR truffle.”
SHAHIRA KORANY, Lindt Maître Chocolatier
Lindt Chocolate Boutique, Montreal Eaton Center, Montreal, Canada
“Most of our clients are Lindt fans, but when they visit our shop and see our handmade creations and sumptuous molten chocolate, they literally melt with delight.”
Lindt Shop Montreal Eaton Centre
This prime location in the middle of Montreal's most popular shopping mall is perfect for showcasing our brand and our passion for premium chocolate, while at the same time generating high sales volumes on a daily basis.
