BraZil

18 new Lindt Shops in 18 months

Brazil is one of the world's top-ten chocolate markets. The country's middle class has grown significantly in recent years, fueling consumer demand for premium products in the process. Lindt & Sprüngli has already had a presence in the Brazilian market for many years through local distributors, and is Brazil's biggest imported chocolate brand. We expanded our local presence in 2014 by entering a joint venture with the CRM Group. This has led to the opening of 18 new LINDT Boutiques during the first 18 months in São Paulo, Campinas, and Rio de Janeiro. The progress to date highlights the potential of the Brazilian market for LINDT and is a very promising sign for our further expansion into other regions of the country.

“In 2014, we decided to break into the Brazilian market through a joint venture. Employing our internationally successful retail concept, our goal is to make Lindt the country's leading premium chocolate brand.”

Rolf Fallegger joined Lindt & Sprüngli in 1997 and since 2014 has been a member of Group Management, where he is responsible for developing specific markets and overseeing the expansion of our retail concept in Brazil.

“Within a short period of time we have opened 18 new Lindt Boutiques, allowing us to make a profit from the outset.”

Patrick Diggelmann started as CFO of our UK subsidiary before becoming Country Manager of the new Brazilian subsidiary set up in 2014. He is responsible for the operational management of the joint venture.

MANY NEW SHOPS OPENED

The new Lindt Boutiques are mainly located in popular shopping malls in the country's biggest cities.

PREMIUM SHOPPING

The international design and stylish interior of Lindt Boutiques make for an imposing presence that fits perfectly with up-market shopping malls.

MORUMBI SHOPPING MALL

The Lindt shop is a very popular place for busy office staff to take a well-earned sweet break – especially at lunchtime.

POPULAR LINDOR MAXIBALLS

It's not just kids that get excited by our XXL sized LINDOR balls: each one contains around 44 standard-size LINDOR truffles.

ELEGANT GIFT BOXES

There is particularly strong demand for quality gifts. Customers can have the attractive Lindt gift boxes filled with their personal selection.

ADRIANA DA SILVA TEIXEIRA, Lindt Master Chocolatier

Shopping Morumbi, São Paulo, Brazil

“Lindt has already achieved a great deal in a very short space of time in Brazil. I'm very proud to be part of this success story.”

SOMETHING FOR EVERY TASTE

Our extensive Pick & Mix range provides a product to suit every palate.