JANUARy
AUSTRALIa New TV commercial with Roger Federer.
Just before the start of the “Australian Open”, Lindt & Sprüngli shot a new commercial with tennis star Roger Federer in the LINDT Chocolate Café in Melbourne, which will be aired worldwide. For Lindt & Sprüngli, Roger is the ideal brand ambassador thanks to his likeable and down-to-earth manner – a unique embodiment of Lindt & Sprüngli's core values such as Swissness, premiumness, quality, and passion.
March
USA GHIRARDELLI announces collaboration with the Culinary Institute of America.
The Culinary Institute of America will be working with Ghirardelli in the future. With this in mind, they have designed a new chocolate classroom. As a show of gratitude for the generous support provided for the CIA and its students, the college named its new chocolate classroom after the San Francisco-based chocolate manufacturer.
April
Spain First LINDT Shop on the favorite tourist island of Majorca.
LINDT opened a Chocolate Shop on Majorca, an island popular with holidaymakers. From now on, the extensive range will not only make visitors' summer holidays that bit sweeter but will also make ideal gifts for loved ones back home.
April
Worldwide The GOLD BUNNY for a sweeter Easter.
Over Easter, plenty of activities took place all over the world involving the LINDT GOLD BUNNY, while the Master Chocolatiers demonstrated the high quality of our melt-in-the-mouth milk chocolate. Around 150 million GOLD BUNNIES in different sizes and presentations were sold worldwide. Some of the revenue was given to various local charities. The picture shows a 40-foot-high inflatable GOLD BUNNY adorning the idyllic backdrop of Hever Castle in the English countryside.
MAy
USA Ghirardelli opens an Ice Cream & Chocolate Shop in Las Vegas.
The official opening of the Ghirardelli Ice Cream & Chocolate Shop in the heart of Las Vegas took place on Memorial Day weekend in late May, attracting thousands of visitors. The shop is in a central location between the “High Roller” Ferris wheel, which draws around ten million visitors each year, and the Brooklyn Bowl, which holds live music performances every night.
may
CZECH REPUBLIC Making an impression at the Prague Food Festival.
LINDT knows how to show off its products to best effect at all kind of events, and the Food Festival in Prague, the largest food event in the Czech Republic with more than 20,000 visitors, was no different. Over a period of four days, visitors strolled through the royal gardens and indulged in culinary treats from the exhibitors.
June
switzerlandOpening of the “Swiss Chocolate Adventure” in the Swiss Museum of Transport in Lucerne.
The “Swiss Chocolate Adventure” was born out of a partnership between the LINDT Chocolate Competence Foundation and the Swiss Museum of Transport. Both institutions advocate typical Swiss values such as tradition, a pioneering spirit, and innovation, thereby helping to strengthen Switzerland as a brand. Together, they want to link chocolate, a quality Swiss product, with transport. The tour is an inviting multimedia adventure that tells visitors all about the discovery, origin, production, and transportation of chocolate.
JULy
Switzerland“Chocolate Heaven” Jungfraujoch.
JULy
USA Acquisition of Russell Stover.
JULy
Brasil LINDT enters the fifth-largest chocolate market in the world with its successful retail concept.
In March, Lindt & Sprüngli entered into a joint venture with the CRM Group in Brazil. In mid-2014, the first LINDT Chocolate Boutique opened in Sao Paulo's luxury shopping center “Patio Higienopolis,” which has over 250 stores. Right from the start, the first sales generated in our store there far exceeded our expectations.
SEPTEMBER
Switzerland LINDT voted most trusted chocolate brand once again.
The “European Trusted Brands” survey, which has been carried out by Reader's Digest each year since 2001, is one of the largest and longest-running consumer surveys in Europe. In 2014, approximately 17,700 consumers were surveyed in ten European countries. The 1,439 Swiss people questioned answered without picking brands from any kind of list. For the fifth year in a row, LINDT won the award for “most trusted brand of chocolate” in Switzerland, for which we would like to say a big thank you to all our loyal consumers.
OcTOBER
germany LINDT keeps on coming top in German ratings.
After the successful launch of HELLO the previous year, LINDT Germany once again confirmed its position as a leading innovator, launching the new “Rock Chic” product line in 2014. This expert creativity was also acknowledged by its consumers: according to the 2014 Loyalty Index, LINDT has the most loyal customers, while the business newspaper “Handelsblatt” even named LINDT its “Brand of the Year 2014” on the back of its excellent brand index scores.
OcTOBER
DUTY FREE LINDT is represented at more than 500 airports worldwide.
The LINDT brand is present in the Duty-Free section of more than 500 airports worldwide. Representatives from all five continents were invited to the Duty Free World Exhibition in Cannes to reinforce what is already a very successful brand profile. LINDT Master Chocolatiers treat the exhibition visitors to free samples of Swiss Selection pralinés.
NOVEMBER
ITALy Caffarel exhibits at “Cioccolatò” 2014.
The leading Italian chocolate fair takes place in Turin each year, attracting more than 500,000 visitors. CAFFAREL was there with a stand and made the visitors' day a bit sweeter with a variety of free samples.
NOVEMBER
USA Lindt & Sprüngli celebrates its 25th anniversary.
As well as developing into one of the most important subsidiaries within the Group in the last 25 years, Lindt & Sprüngli (USA) Inc. has also become one of the leading chocolate companies in the North American market. Thanks to several rounds of major investments in its production facility in Stratham (NH), the subsidiary is fully equipped to handle the ever-increasing local demand for premium chocolate.
DEcEMBER
STOCKHOLMMaster Chocolatiers at “Bingolotto”.
Just before Christmas, the LINDT Master Chocolatiers were invited to appear live on one of the most popular TV shows in Sweden, during which they introduced the spectators in the studio and the viewers at home to the art of chocolate-making.
DEcEMBER
Wordlwide LINDT makes everyone's eyes light up at Christmas.
Christmas is a time where we celebrate love and so, chocolate treats and gifts, in particular LINDT's Santa and TEDDY, have major relevance. These highly popular products are found in around 100 million households worldwide during the Advent season, bringing joy to the entire family.
DEcEMBER
DUBAI Master Chocolatiers at Souk Festive Village.
LINDT sponsored a ten-day Christmas extravaganza in Madinat Jumeirah, which welcomed around 100,000 visitors to the resort near the famous Burj Al Arab hotel. The LINDT Master Chocolatiers demonstrated their skills and offered the enthusiastic visitors samples of their masterpieces.
